Corporate Identity and Crisis Response Strategies: by Olga Bloch

By Olga Bloch

The background of concern administration exhibits that businesses embark on specific concepts according to trouble. So why are a few businesses’ trouble conversation innovations profitable, whereas others will not be? the aim of this e-book is to expand the present wisdom of quandary reaction suggestions via concentrating on company id as one of many elements that's probably to steer their selection. Drawing upon insights from the sensemaking and chaos theories, in addition to conventional and substitute, non-European, methods to method formation, Olga Bloch contends that there's a reciprocal dating among company id and trouble reaction options. This dating is tested at the instance of Toyota Motor Corporation’s conversation in line with a quandary as a result of a sequence of recollects of its autos in 2009-2010.

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Extra resources for Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis

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First, initial reactions and interpretations made in the very first moments of a crisis may become public commitments that can be difficult to revoke, deny or amend. These responses include justifications for how the crisis started; spokespersons offer interpretations of harm and responsibility and make statements that, once communicated widely, become irrevocable. Second, the substantial challenge of the crisis response stage is to respond in ways both specific and flexible, in order to accommodate the ambiguity and the unpredictability of the dynamic development of the crisis.

The post-crisis stage may linger for years, in contrast with the crisis itself, which is mostly short-term. Thus, victims may see the post-crisis period as a “protracted impediment of justice” (Seeger et al. 2003: 141), whereas organisations may experience it as a long litigation and criticism period. Finally, as Pauchant & Mitroff (1992: 158) argued, an actual crisis is a “tremendous opportunity for learning” and its role is well recognised in crisis management. Organisational learning is accomplished through a number of ways.

As a result, management simply lost track of the company operations, which finally ended in a collapse in 2001. A further internally-induced risk factor is a failure to observe or to attend to some emerging risk. Especially in light of the global financial crisis that hit the world in 2008, critics argue increasingly that managers 42 Chapter 1: The Notion of Crisis: Conceptual Framework often underestimate the danger of potential crises, either deliberately or unconsciously. This organisational and cultural phenomenon has long been well-known.

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